Green River Distilling Co. on Thursday officially launched of its flagship Green River Kentucky Straight Bourbon Whiskey. Aged more than 5 years, this is the first Green River bourbon to hit shelves in more than a century and comes on the heels of the historic revival in September 2020.
“It’s a once-in-a-lifetime opportunity to revive that historic brand that’s been dormant for so many years, and really be able to bring that brand back to Owensboro,” Jacob Call, master distiller at Green River, said previously. “I think it’s important for people to understand that this used to be a big deal. We want to do that again and put Owensboro back on the Bourbon map.”
The new Green River bottle design took cues from the brand’s past, including key icons like horseshoes, rivets, and the original Green River colors.
“We worked with local historians and spent time in museums and Owensboro libraries to immerse ourselves in the Green River pre-Prohibition world,” said Cathy Steen, Chief Commercial Officer. “We had a wonderful archive that inspired us to think about how the brand design would have organically evolved for today’s bourbon fans.”
A release from Visit Owensboro describing the bourbon reads as follows:
Green River Kentucky Straight Bourbon Whiskey is 90 proof and has been aged more than 5 years at the distillery in Owensboro. It is rich in color with an amber hue and made with all Kentucky-grown corn, most from Daviess County. The mash bill is 70% corn, 21% winter rye, and 9% malted 2 and 6-row barley. The higher rye content results in a bourbon with warming spice notes on the nose and palate. Additional aroma notes to look for include cinnamon, dried cherry, and light leather. For taste, it has notes of cinnamon, vanilla, caramel, and chocolate mint. The finish is rich, thick, and lingering.
A limited release of Green River Kentucky Straight Bourbon Whiskey will be available for purchase for $37.99 at the Green River distillery beginning today at 10 a.m. The distillery will be open today with a celebration of “Bluegrass, BBQ, and Bourbon” until 6 p.m.
In the coming months, Green River Kentucky Straight Bourbon Whiskey will also be rolling out to select retailers in Tennessee, Missouri, Indiana, and Northwest Florida. For more information on availability, visit www.greenriverwhiskey.com.
