Tammy Roth and Veronica Blincoe have finally turned their dream into a reality, as 54 Cosmetics is officially open and booking appointments.
The company is sharing a building with Shaka Tattoo at 4531 Hwy 54 Suite 2. Shaka is owned by Roth’s son and Blincoe’s husband, Brian Benoit.
“One of the best things is that I’m here with my family,” Blincoe said. “And the other part is that Tammy and I are very similar. This is something that we’ve both really had on our hearts for a while, and being here gives us the perfect opportunity to do that.”
Through the end of July, 54 Cosmetics will only be offering their permanent eyeliner service to build up their portfolios. But they will slowly begin adding in their other services later on, such as permanent lip blush, lip lining, eyebrows, and more.
“The reason why we’re doing that is because even though we were taught everything, we’re trying to master everything,” Roth said. “We’re out more for the art of it than the money of it, so we’re being honest and not trying to get ahead of ourselves.”
Roth and Blincoe are starting out with lower prices while they build their portfolios, charging only $200 for permanent eyeliner with a 6-week touch-up.
“We want to be sure that we have a good footing and a good foundation,” Roth said. “Even though we got trained in everything, we’re going to continue our education and offer more services.”
The clients they have already serviced reveal how talented the owners are at their craft. Some clients provide before-and-after images for the business to use on their Facebook Page.
“What sets us apart is that we are so concerned with and very focused on the right type of eyeliner or eyebrows for your skin, your face shape or your age,” Blincoe said. “You will walk away really confident that you have the right thing for you.”
Roth and Blincoe seek to please not only with their services, but with the environment they have created. They took the West Coast vibe that Shaka Tattoo already had and added to it with fun flooring, wallpaper, and decorations, including the skateboard that Roth used as a teen. They also have a snack bar and a Nintendo gaming system for customers to access while they wait.
“We want customers walking away not just happy with what we’ve done, but with the whole experience,” Blincoe said.
To book an appointment, click the “book now” button on their Facebook Page or call 270-695-9017 and leave a message for Tammy or Veronica.
